Featured Project: Leonardo—Custom DVD Packaging
An activity set based on the award-winning short film.
The Aerial Contrivance Workshop web site says it best:
A.C.W. strives to produce and promote engaging innovative animated content with education in mind.
Academy Award® nominated Pixar director and A.CW founder Jim Capobianco needed packaging for an activity set based on his short film Leonardo. The set includes the disc in a 6-panel oversized DVD traypak with matte lamination and spot gloss for great looks and durability. Other features include:
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Overview of the Project
This package includes a recycled paper disc tray, which perfectly matches the perfect-bound animation flip book with fiberboard covers. The flip book has vellum inner pages and it slides into a slot above the tray. There's also a custom pencil (Jim supplied the pencils!) with its own pencil loop. The jacket, along with a perfect-bound companion notebook made with recycled, uncoated inner pages, is housed in a fully lined, debossed slipcase made with extra heavy stock. Custom diecut windows in the jacket and slipcase line up to reveal inner art elements in fun ways.
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Custom Design Features—Die cut Windows, Pencil Loop, Custom Pocket
In the film, Leonardo studies birds in flight at the window of his studio. The packaging echoes this with diecut windows in the traypak and in the slip case. If you empty the slipcase, you'll find yourself under study!
Because the set contains a workbook, Jim wanted to include a pencil, and we created a pencil loop in his traypak to hold it. (happy factoid: a standard wooden pencil just happens to be exactly as long as a standard tall DVD package is high!)
Visit our CD and DVD with Custom Die Cut Packaging-Unusual Folding Custom Sizes and Shapes page!
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Debossed Printed Area (Debossing vs. Embossing)
Debossing is a great way to add a touch of authenticity to your title. Here, debossing is incorporated into the DVD slipcase for most of the text and the drawing of Leonardo. Click for more information on embossing or debossing for CD or DVD packaging. Roll over the images below to see more:
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Perfect Bound Flip Book and Notebook
The flip book is made with vellum pages and fiberboard covers. On it is printed the frames from an animated sequence from the film. The flip book lives in a slot, above the matching paper tray.
Vellum is a great material for this project—it's translucent to show the previous frame, it can be written on with pencil, and it imparts a very "old school" look.
In the slipcase, next to the traypak, is a 100m page, perfect bound notebook. Its covers use matte lamination to match the traypak and provide extra durability. The inner pages are uncoated, off-white recycled paper, selected to allow writing and erasing, and to give a more authentic vintage look. And look, there's animation on all 100 pages, too! Roll over images below to get a peek!
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Eco-friendly paper tray
Leonardo uses a paper disc tray—a clever uses of natural materials, and a great choice for a title about Leonardo da Vinci. The tray color and texture matches the flip book, for a consistent look.
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Belly Band
Belly bands (aka: "obi strip" or "tasuki") are a great way to add marketing elements to your project—such as barcodes and testimonials—which can be removed after the purchase. Leonardo uses a simple belly band containing the barcode (on the bottom) and other information useful for marketing and retail sale. The band can be discarded after the set has been purchased. In fact, some of the art can only be seen if the band is removed. Traditional Japan-style obi strips and tasukis are also available.
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Project Specification
